First, the MicroLED display is likely to land on the iPhone “eventually”. The screens upgrade the current OLED - organic light-emitting diode - standard to a technology called microLED, and Apple plans to eventually bring the displays to other devices, including the iPhone.” He says, “The company aims to begin by swapping out the display in the highest-end Apple Watches by the end of next year, according to people with knowledge of the matter. Mark Gurman at Bloomberg has weighed in to the display discussion with a report which is similar in some ways, but completely upends the story in others. Soon after the revelation, covered in depth in this report, that a new MicroLED display would arrive on the Apple Watch in Spring 2025, in time for the celebrations of ten years of Apple Watch, comes a different report from another reliable analyst. File the below update under “this changes everything”. But according to Gurman, it looks like Apple is working on making its own displays. The big winner here would be Samsung Display, if it can win Apple as a customer as well as making it for Samsung. On the other hand, Samsung has a release schedule which sees its new smartwatches appear in the second half of each year, so it may be that MicroLED would be too late for the Galaxy Watch6 Pro, and be saved for the following year, which might only be a matter of a few weeks before Apple debuts its MicroLED Watch. This could mean that a Samsung Galaxy smartwatch could conceivably appear late this year or, more likely, early 2024 with a MicroLED display, which would beat Apple by six months or more. However, it seems that Samsung Display is aiming for earlier, perhaps as soon as the end of 2023. As discussed below, it first looked like Apple Watch would have a MicroLED screen, probably just in its Ultra model in Spring 2025, but Gurman’s update suggests that late 2024 is more likely. ETNews also recognizes that the cost of making MicroLED screens is considerable, and they can be difficult to manufacture, but it’s believed Samsung Display has solved some of the problems in creating the roughly 2-inch display which a smartwatch would need.
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